Country Manager Turkey

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

The Position

Parent & Child at the Heart

We are seeking an early‑career manager ready to take the next step in their leadership journey. As Country Manager Turkey, you will be responsible for developing and executing Stokke’s ambitious growth plan for one of our most important emerging markets. The work you lead — across expansion, commercial performance, and brand presence — directly shapes the experiences that parents and children have with Stokke in Turkey.

Agility, Speed & Execution

This role combines strategy with hands‑on operational leadership. You will own the market’s commercial performance, drive rapid e‑commerce acceleration, and execute with precision and strong follow‑through. You will work closely with global and regional teams and report directly to the Head of Eastern Europe & Emerging Markets.

You will lead local strategy, grow market share, expand partnerships, and ensure Stokke’s brand and online presence are executed with excellence. The role requires someone who is results‑driven, commercially sharp, and energized by scaling a premium brand in a dynamic market.

Main Responsibilities

 Market & Commercial Leadership

• Develop and execute the country strategy aligned with global and regional objectives.
• Lead the DTC online strategy for Turkey, focused on accelerating brand awareness and sales.
• Analyse digital positioning and identify growth opportunities across the e‑commerce funnel.
• Lead optimization projects for website and mobile customer experience.
• Own the country P&L, delivering revenue, profit, and market share targets.
• Analyse market trends, consumer insights, and competitive landscape to identify opportunities.
• Oversee budgeting, forecasting, and long‑range planning.

 Business Development & Partnerships

• Identify, negotiate, and secure new business opportunities across retail, e‑commerce, and distributors.
• Drive market expansion, including new product introductions and new routes‑to‑market.
• Build strong relationships with key retailers, distributors, and strategic partners.
• Evaluate and onboard new distributors or channel partners when needed.
• Lead commercial negotiations to optimize pricing, margins, and trade terms.

 Sales Management

• Coordinate end‑to‑end e‑commerce operations: merchandising, catalog, pricing, promotions, logistics, delivery, and customer service.
• Improve operational processes in collaboration with tech, supply chain, and finance teams.
• Ensure compliance with legal standards (privacy, payment security, data protection).
• Monitor KPIs and implement corrective actions as needed.
• Drive excellence in physical retail and online channel activation.

 Marketing & Brand Execution

• Collaborate with regional marketing teams to adapt global brand strategy to Turkey.
• Oversee campaign execution, local activations, influencer programs, and media planning.
• Ensure consistency of brand identity and messaging across all touchpoints.

 Operations & Cross‑Functional Coordination

• Ensure demand planning accuracy and inventory availability with supply chain teams.
• Manage local regulatory, legal, and compliance requirements.
• Oversee operational efficiency and optimize key processes and cost structures.

 Team Leadership & Culture

• Foster a culture of accountability, collaboration, and continuous improvement.
• Represent the company as the local market leader.

The Ideal Profile

Pioneering Spirit

You are entrepreneurial, curious, and driven to build and scale a market. You enjoy uncovering new opportunities, driving innovation, and shaping the next phase of Stokke’s growth in Turkey. You thrive in environments where you can make a tangible impact and chart new paths forward.

Everyone Has a Seat at the Table

You are an inclusive, collaborative leader who builds strong relationships across global and regional teams. You communicate clearly, listen actively, and create alignment across stakeholders. You empower others, value diverse perspectives, and bring a partnership mindset to everything you do.

You combine strategic thinking with hands‑on operational capability, and you are motivated by delivering commercial results while building a strong, purpose‑driven brand presence.

Experience

• 5+ years of commercial leadership experience in consumer goods, retail, consumer electronics, beauty, lifestyle, or similar categories.
• Proven track record in business development, channel expansion, and key account management.
• Demonstrated success managing P&L and scaling a brand in a competitive market.
• Experience working in a matrix organization (regional/global).

Skills & Competencies

• Strong commercial acumen and negotiation skills.
• Entrepreneurial mindset with the ability to build new revenue streams.
• Excellent leadership, communication, and stakeholder‑management skills.
• Strategic and analytical thinker with hands‑on operational capability.
• Data‑driven and comfortable working with market insights and KPIs.
• Fluent in English.
• Proficient in Microsoft Office, CRM tools, and online research.
• Strong personal organization and resilience; able to travel frequently.

What We Offer

• A pivotal role shaping Stokke’s growth in Turkey.
• Significant exposure to and collaboration with senior leadership.
• An international environment with strong cross‑functional support.
• A purpose‑driven culture built on collaboration, accountability, and innovation.

A workplace guided by our values:
Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.