Regional E‑Commerce Manager, DACH

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

The Position

Parent & Child at the Heart

As Regional E‑Commerce Manager for DACH, you will own and continuously improve the customer journey across Stokke.com and Amazon — ensuring that every digital touchpoint supports parents and children with a seamless, informative, and meaningful experience. Your work will directly impact how families in the DACH region discover, learn about, and choose Stokke products.

Agility, Speed & Execution

This is a hands‑on role where speed, ownership, and operational excellence matter. You will optimize platforms daily, improve conversion, and work cross‑functionally to deliver a fast‑moving, high‑quality e‑commerce experience that meets both commercial goals and customer expectations.

Based in Amsterdam or Hamburg, you will collaborate closely with global and regional teams and report directly to the Head of DACH.

Main Responsibilities

Digital Merchandising & Content Storytelling

• Own DACH e‑commerce performance on Stokke.com and Amazon.
• Improve the full customer journey, from landing page to checkout and beyond.
• Drive conversion rate optimization through testing, content updates, and UX enhancements.
• Work with the Regional Marketing Manager to ensure messaging and content are relevant for DACH.
• Optimize Amazon product pages, imagery, content, and promotions to maximize conversion and sales.

Site Operations, Speed & Delivery (Agility, Speed & Execution)

• Support global and regional media teams by optimizing landing pages and post‑click experiences.
• Collaborate to maximize the impact of paid search, paid social, and SEO activity.
• Track performance and report on results, insights, and recommended actions.
• Use data to prioritize improvements that increase both revenue and customer satisfaction.

Content Optimization & Continuous Improvement

• Continuously refine on‑site content to improve performance and user experience.
• Apply a structured test‑and‑learn approach to CRO and UX changes.
• Recommend and implement improvements based on customer behavior, analytics, and business needs.

Cross‑Functional Collaboration

• Work closely with media, marketing, planning, and regional teams to deliver consistent improvements.
• Collaborate with global stakeholders to ensure alignment on strategy and execution.
• Build strong relationships with internal teams and external agencies.

The Ideal Profile

Pioneering Spirit

You are curious, data‑driven, and excited to explore new ways to optimize how families interact with Stokke online. You actively seek better solutions, challenge assumptions, and bring fresh ideas that raise the standard of our digital experience.

Everyone Has a Seat at the Table

You collaborate inclusively across teams and markets, valuing every perspective. You communicate clearly, work transparently, and contribute to a culture built on shared accountability and cross‑functional partnership.

You bring a strong understanding of e‑commerce performance and customer behavior, with the ability to translate insights into meaningful action.

Ideal Experience

• 5+ years’ experience running e‑commerce websites (DTC essential).
• Native German speaker with excellent and confident command of the English language is essential. 
• Strong understanding of how customers shop online and what drives conversion.
• Proven experience improving UX, CRO, and on‑site performance.
• Experience working with Amazon for a branded business.
• Ideally first experience with Otto and Galaxus.
• Confident using analytics tools to support decision‑making.
• Experience working with or in the DACH market.
• Experience collaborating with media teams on post‑click optimization and the customer journey.
• Comfortable working cross‑functionally in an international environment.

Personal Attributes

• Obsessed with improving the customer journey and removing friction.
• Collaborative, able to work closely with internal teams and agencies.
• Clear communicator with strong ownership and follow‑through.
• Commercial, practical, and results‑focused.
• Curious, proactive, and comfortable testing and learning.

What We Offer

• A key role shaping DACH e‑commerce growth for a premium global brand.
• Direct access to senior leadership.
• An international role based in Amsterdam or Hamburg.
• A collaborative, purpose‑driven culture.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.