Regional E‑Commerce Manager, UK

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

The Position

Parent & Child at the Heart

As Regional E‑commerce Manager for the UK, you will own and continually improve the customer journey across Stokke.com and Amazon — ensuring every digital touchpoint helps parents make confident choices for their children. Your work will directly shape how UK families discover, explore, and purchase our products online.

Based in Amsterdam | UK Market | Reporting to UK Country Head

Agility, Speed & Execution

This is a hands‑on, fast‑moving role where ownership, operational excellence, and continuous improvement are crucial. You will drive traffic, optimise conversions, and work cross‑functionally to ensure the UK delivers a high‑performing, seamless e‑commerce experience. You will collaborate closely with global teams and report directly to the Country Head.

Main Responsibilities

Digital Merchandising & Content Storytelling

• Own UK e‑commerce performance on Stokke.com and Amazon.
• Improve the end‑to‑end customer journey — from landing page to checkout.
• Ensure UK content, campaigns, and messaging are relevant, localised, and aligned with brand strategy.
• Optimise Amazon product pages, SEO, imagery, content, and promotions.

Site Operations, Speed & Delivery

• Drive conversion rate optimisation through testing, content improvements, and UX enhancements.
• Manage and optimise digital marketing activity (paid search, paid social, SEO) with global teams, with strong focus on search and PPC copy.
• Track and report performance, insights, and recommended actions.
• Use data and insights to prioritise improvements that drive revenue and customer satisfaction.

Content Optimization & Continuous Improvement

• Apply a structured test‑and‑learn mindset to CRO, creative refinement, and user‑journey enhancements.
• Improve on‑site experience by analysing customer behaviour and identifying friction points.
• Continuously refine content to enhance performance, storytelling, and engagement.

Cross‑Functional Collaboration

• Collaborate with global teams on digital marketing and content execution.
• Work with internal and external partners to deliver consistent improvements.
• Support alignment across marketing, operations, and commercial functions for the UK market.

The Ideal Profile

Pioneering Spirit

You are curious, creative, and proactive — constantly exploring new ways to enhance the digital journey and improve how UK families experience Stokke online. You bring fresh ideas, challenge assumptions, and thrive in an environment where innovation drives growth.

Everyone Has a Seat at the Table

You collaborate openly across teams, markets, and agencies, valuing diverse perspectives and building strong relationships. You communicate clearly, work transparently, and contribute to a culture of shared accountability and partnership.

You bring a strong understanding of e‑commerce performance and digital marketing, with the ability to turn insights into action.

Ideal Experience

• 5+ years running e‑commerce websites (DTC essential).
• English native speaker 
• Strong understanding of how customers shop online and what drives conversion.
• Proven experience improving UX, CRO, and on‑site performance.
• Experience working with Amazon for a branded business.
• Confident using analytics tools to make data‑driven decisions.
• Proven experience working with or supporting the UK market.
• Experience managing/optimising paid search, paid social, and SEO with global teams.
• Comfortable working cross‑functionally in an international environment.

Personal Attributes

• Obsessed with improving the customer journey and removing friction.
• Collaborative and comfortable working closely with teams and agencies.
• Clear communicator with strong ownership and follow‑through.
• Commercial, practical, and results‑focused.
• Curious, proactive, and willing to test and learn.

What We Offer

• A key role shaping UK e‑commerce growth for a premium global brand.
• Direct access to senior leadership.
• An international role based in Amsterdam.
• A collaborative, purpose‑driven culture.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.